Observation 1

The digital revolution that we are experiencing is just the beginning. The speed with which technologies reinvent new models every day leads us to look to the past to understand that this tremendous upheaval is part of History, as is the invention of writing or printing. These two fundamentals of modern society brought, in the case of the former, the development of cities and roads, and in the case of the latter, Enlightenment and the freedom of people through education. This revolution has led to an acceleration in changing human relationships as well as all relationships between global economic players. Even though everyone must start up or speed up their digital transformation to stay ahead of the curse, few are actually prepared to do so.

Observation 1

The digital revolution that we are experiencing is just the beginning. The speed with which technologies reinvent new models every day leads us to look to the past to understand that this tremendous upheaval is part of History, as is the invention of writing or printing. These two fundamentals of modern society brought, in the case of the former, the development of cities and roads, and in the case of the latter, Enlightenment and the freedom of people through education. This revolution has led to an acceleration in changing human relationships as well as all relationships between global economic players. Even though everyone must start up or speed up their digital transformation to stay ahead of the curse, few are actually prepared to do so.

Observation 2

In 1985, the Moore law was passed (relative to the prediction of Gordon Moore, the founder of Intel) on the capacity of microprocessor calculation, which is continually increasing, leading to an exponential acceleration in innovation. In 2016, the announced rescindment of this law by 2021 didn’t stop this growth – quite the opposite. The advent of the quantum computer and its breathtaking possibilities have now opened a gigantic range of possibilities. Due to lack of time, today’s professionals, irrespective of their sector of activity, are unable to manage both their daily professional tasks and the wealth of information available by the second. However, understanding the impact of innovation on their market, on client behavior and on society in general is vital. To do so, professionals must rely on specialists in the digital revolution to build a sustainable vision of their activity for the next ten years. These experts are called Futurists.

Observation 2

In 1985, the Moore law was passed (relative to the prediction of Gordon Moore, the founder of Intel) on the capacity of microprocessor calculation, which is continually increasing, leading to an exponential acceleration in innovation. In 2016, the announced rescindment of this law by 2021 didn’t stop this growth – quite the opposite. The advent of the quantum computer and its breathtaking possibilities have now opened a gigantic range of possibilities. Due to lack of time, today’s professionals, irrespective of their sector of activity, are unable to manage both their daily professional tasks and the wealth of information available by the second. However, understanding the impact of innovation on their market, on client behavior and on society in general is vital. To do so, professionals must rely on specialists in the digital revolution to build a sustainable vision of their activity for the next ten years. These experts are called Futurists.

Observation 3

With global changes accelerating at a relentless pace, and technology pervading every aspect of our lives, never have people felt such a such need to make sense of their daily lives, their core businesses and even society. After decades of consumerism, where the brand was king vis-à-vis consumers whose importance was directly related to the size of their bank account, the balance of power has reversed. The massive growth of the Internet and universal access to information – reviews, price comparisons – has given the power to the people. Now in a position of weakness with respect to the consumer, brands must determine and embrace their values and their scope of action. But it is rare to find an economic entity that can answer this simple question: who am I?

Observation 3

With global changes accelerating at a relentless pace, and technology pervading every aspect of our lives, never have people felt such a such need to make sense of their daily lives, their core businesses and even society. After decades of consumerism, where the brand was king vis-à-vis consumers whose importance was directly related to the size of their bank account, the balance of power has reversed. The massive growth of the Internet and universal access to information – reviews, price comparisons – has given the power to the people. Now in a position of weakness with respect to the consumer, brands must determine and embrace their values and their scope of action. But it is rare to find an economic entity that can answer this simple question: who am I?