Our fashion and luxury oriented column will be available from now on under the name Esmé Letter.
Hopefully, by now those of you, who have been following the Trendy Tango column, understood what it was about: each article presented a different luxury brand with plenty of visuals on the side. The name was very clear about this. But I want to go deeper, I want to help people form good taste, to be cultured in fashion because whether you like it or not, whether you care about fashion or not, it is extremely a strong part of our everyday lives. So, we might as well find out more about it.
Those of you, who know J. D. Salinger’s “For Esmé—with Love and Squalor” short-story, surely remember the title character, Esmé, a little girl, who tries to act very sophisticated and mature in the company of an older gentleman. Sometimes I feel like that, too, I try to be more than I am—but who doesn’t from time to time? Therefore, both the readers and I would learn a lot.
So, I decided to dedicate my blog to Esmé. I would write each article as a letter to her, trying to teach her about fashion, culture, and the arts. The content will be the same, but the story around it would change a bit.
I hope you will still like it.
Bori Nagy-György
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About Me
There are a few things you should know about me before going on!
When I decided to create my company Oxymore Inc., my goal was obvious, simple, and clear. I wanted to help Brands improve their digital environment in a way that helps them develop a new communication with their consumers. Just like in a couple, you have to listen to the other one to make history last. Brands and consumers are fragile couples… Knowing that, I improved my activities and I rapidly gave Oxymore Inc. the possibility to be on the front--concerning Brand content, digital strategy and web 2.0. So it became part of my daily life.
As a matrimonial councilor, Oxymore Inc. gives you the key to make history last!
Being concerned about Brand’s needs, keeping myself up-to-date on the environment of the community, knowing the information… These are only the basis of my work. I go further to follow very closely each campaign launched by a Brand. I react quickly to feedback to adjust the goal, I analyze the changes, and I keep an eye on the technical innovations to offer more!
I could keep all this hidden on my computer, but I do believe that sharing this flow of information with you is a great way to introduce us to one another.
So, welcome on my blog! Jean-Christophe