Thoughtful Act by Kleenex
A huge bravo to Kleenex and to Smoyz advertising agency. Social media’s potentials were exploited to the utmost in order to create brand awareness. Inspired by the cold winter season, Kleenex made a very personal campaign. They really reached out to their costumers and created a bond between them. The thoughtful and caring [...]
Iced Coffee Special Delivery
Ice Break is one of the most popular iced coffees of Australia, but unfortunately they don’t sell them in the whole country. Paul Pitchugin was especially disappointed by this fact in Western Australia, and he tried to grab Ice Break’s attention through Facebook. His hard work was finally noticed, and The Monkeys created [...]
Friends for Friends
Miami Ad School developed Lonely Planet’s Friends for Friends application on Facebook. The idea of this app is that people who go to visit a foreign city or country could have somebody local showing them around. The app works according to people’s friends’ locations, and even if you may not have anyone in [...]
The Gods of Social Media
The following presentation by Videoinfographics recaps the key things and fun facts about the year that we are about to leave behind. The video speaks for itself, and will surely make your jaw drop after finding out about some incredible statistics on Facebook, Twitter, LinkedIn, and YouTube. Credits: Creator: Videoinfographics Date: Nov, 2011 [...]
Please Accept Your Unborn Baby’s Friend Request
To raise attention to wearing condoms all the time in order to avoid unwanted surprises, Olla Condoms and ageisobar Sao Paolo came up with an unusual strategy. Olla Condoms picked out several young men on Facebook and created their virtual babies with the same name as their “dads’”, but with a Jr. in [...]
Polish Red Cross Friend Request
The Polish Red Cross and Saatchi & Saatchi Warsaw created this not-so-daytime-friendly spot, however there is nothing too bad about it at first glance. It draws a parallel between accepting the friendship request of someone unknown on Facebook and going home with a stranger after a hard night of partying and drinking. The [...]
The Fanwagen
Volkswagen Netherlands and Achtung! came up with an interesting idea with which they can involve their fans. On Volkswagen Netherland’s Facebook page, fans can vote for which iconic VW car to be brought back: the Beetle or the T1. Anyone can vote on the fanpage, and one lucky one will get a custom [...]
The Big Knit Hat Tag
Each year British brand Innocent tops their smoothie bottles with little woolly hats to raise money for the elderly to keep warm during winter. The Big Knit is a yearly organized fundraising by Innocent for Age UK to help old people during the cold season. This year Innocent teams up with Holler and [...]
Take Me , I’m Yours
This new Facebook app by Creative Social might help you face your fears and tell that special someone how you really feel. The app was developed by Perfect Fools. Using the app is very easy, all you need to do is type in your crush’s name and if he/she accepts then both of [...]
There Would Be No Facebook without the Dutch
The Dutch National Maritime Museum dedicated a special seamail for Mark Zuckerberg letting him know that he owes his empire to the Dutch. The Dutch Henry Hudson landed on Manhattan, where Zuckerberg’s ancestors have met. And also the Dutch invented the Atari computer, which was Mark’s first computer through which he developed his [...]
There’s No Stopping Facebook
As Nick Felton dataviz guru joined Facebook, it was no surprise that the social website changes its whole image, and introduces the Timeline. Facebook brings change all time and normally this wouldn’t be unexpected, but the Timeline is something completely different from what we were used to. According to Zuckerberg himself, the Timeline [...]
Coca-Cola’s Great Happyfication
Coca-Cola has always been the frontier of happiness, therefore it is just natural for them to take us an very happy journey into the Happiness Factory with Wieden+Kennedy, Amsterdam. Coca-Cola’s positive view on the world has brought us some of the best advertisings through the last century, like “Enjoy Life” of 1924, the [...]
Philips Is Obsessed with Sound!
Tribal DDB Amsterdam and Philips team up in this interactive musical experience called “Obsessed with Sound” to show off the brand’s audio range. Philips brings you through Facebook the Grammy-award winning Metropole Orchestra. That is not just all because through the specially designed webpage you can single out each musician and hear them [...]
Ariel’s Fashion Shoot
Between Aug. 29 and Sept. 3, Ariel set up a special glass box by Saatchi & Saatchi in the waiting hall of Stockholm Central Station. Here passersby could watch clothes get shot with stains. The robot inside the glass box was activated through Facebook. People were able to log in and try to [...]
Kokorico! It’s Time to Get the New Jean Paul Gaultier Perfume!
Jean Paul Gaultier has released a new campaign celebrating the launch of his new fragrance Kokorico. The campaign’s face is none other the very well-selling Spanish male model, Jon Kortajarena. The campaign features a special website on Jean Paul Gaultier’s official page that can also be accessed via Facebook, and the usual prints [...]
Every Word Counts!
Scrabble launched an interesting application with Google and Facebook by Ogilvy & Mather Mexico that works like the famous board game. The concept was to use Google as a Scrabble board, when you search for a word on Google, beside the first link you will see how much points this word would have [...]
Orange Will Keep You Cool!
With the help of Poke London, Orange decided to give out ice cream to those areas in England that send the most messages with their zip codes followed by the hashtag #keepmecool on Twitter. The viral campaign for Orange is based on the Twitter surfers’ votes. The more votes come from a certain [...]
IKEA Designs Your Bedroom in Which You Will Go to Bed Happily!
YouTube, Facebook and IKEA UK join forces in IKEA’s next campaign that is a online 3D bedroom designing site. In order to make it work you have to sign in with your Facebook account. On YouTube, IKEA has a specially designed website that will bring to life the perfect bedroom for you. All [...]
Singapore’s Biggest Tip Jar! Like It?
Here is the world’s first Like-activated tip jar machine. It was created by BBH Asia Pacific for promoting the second season of the “Can You Serve” reality TV series. Typical of Asia. This mechanic working tip jar brings back memories from childhood years watching Tom & Jerry, that’s where we used to see [...]
IKEA Has the Most Liked Showroom
Two students of the Willem de Kooning Academy in Rotterdam developed a clever idea for IKEA in the social shopping trend. While surfing through IKEA’s webpage, now you have the opportunity to like objects, these come each week from a different living space. By the end of the week the most liked items [...]
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