Credits :

Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
TV Production: Sophie Megrous, Emilie Talpaert
Art Buyer: Marine Rolland

Credits :

Agency: DDB London
Executive Creative Director: Jeremy Craigen
Copywriter: Tom Chancellor
Art Director: Luke Flynn
Producer: Mark Harbour
Business Director: Paul Billingsley
Planner: Tom Lloyd
Account Director: Josh Davoren

The Champagne Brand G.H.MUMM ask the artist Noma Bar to draw 12 chapters covers of the new Champagne Protocoles Story. Click on the picture to see the result.

Click on the picture to see the campaign.

Credits:

Client: Forbes
Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Fred Saldanha, Claudio Lima

Click on the picture to see the campaign.

Credits :

Advertising Agency: Grey, Lima, Peru
Creative Director: Pepe Aguilar
Art Directors: Tony Cruz, Renato Carrión
Copywriters: Gonzalo Aste, Victor Conca
Agency Producers: Eliana Coquis, Lilian Aste
Post Production: Pixel Studio
Photographer: Angel Chavez
Published: April 2012

Stars, clouds, shadows, lights… a different view of the beautiful island of Ibiza ! A movie realized by Jose A. Hevas in Timelapse.

Credits :

Client: Nikon
Director: Emil Kahr
DP: Yusuke Sato
Sound: Mark Sayfritz

Google announced on his blob this afternoon the launch oh his new service : Google Drive. The concept is a 5GB cloud storage service who let people share and cooperate on real time.

Mercedes-Benz present the new advertising called “Etoiles” around his new Concept Car in prevision of the next Geneva auto fair. This spot was realised by Ludovic Houplain from H5 Collectif (Oscar in 2010 for “Logorama”) on ”Road game”,  a music by Kavinsky.

Credits

Agency : BBDO Paris
Realisation : Ludovic Houplain from H5 Collectif
Music : “Road Game” by Kavinsky

The scripts of this 10 spots are building around the spectacular and demonstrative testing of the shoes. We all surely want to know how long they last, how breathable they are, or how good the soles design and the slip-resistance are. The challenge of the situation stays in the question: how to be funny without losing the masculine feeling of sport? Beside the usability, Asics tries to emphasize their high level of innovation, so that users should never give up doing sports (and in connection with that, even a website was created containing the 10 films: http://www.StopAtNever.com.

Those, who don’t believe in television, pick up your bubble machines and keep testing!

Credits:

Agency: Vitro, San Diego/New York, USA
Client: Asics
Creative Director: KT Thayer

Date: Apr, 2012

Glasses help you to see the world better, clearer, and protect your eyes. Some other just have a cool-ness function; they are part of our look and our outfit.

But Google had a new intention for glasses – and started Project Glass. These glasses help you to explore and share the world. Your instructions can be given through a microphone, which recognises your voice. You can contact and connect with people, share your environment and ambience, check out in advance what’s going on during the day and the upcoming week, which will relieve your life. But the best part of this project is: as you are constantly online, people will be able to track down your location and get in contact with you right away. And, if you should be trapped in some way, Project Glass always has a solution.

With its camera, Project Glass is able to shoot pictures and videos, which can be immediately sent or uploaded.

But this is just the start of a great project, Google wants to collect the general opinion about their new invention. On the Google [x] page people are able to comment about pros and cons of these new glasses, which allegedly should make life much more easier.

Check the site and share your opinion – What would you like to see from Project Glass?

Credit:

Client: Google

Date: Apr, 2012

The original campaign, by Buzzman agency, is an exquisite example of adding accurate and exciting content to an otherwise boring brand. I mean, correctors are all the same and they hardly can reach high level of involvement. Except when you have a great advertising idea in your hand. No wonder that the sales of Tipp-Ex boosted just afterwards.

This campaign was the first to utilize the surface of YouTube so creatively and interactively. Now meeting these familiar faces on an even more creatively employed surface is a total blast.

Kevin or Günther, it is a perfect way to follow up on a successful concept!

Credits:

Agency: Buzzman, France
Client: Tipp-Ex

Date: Apr, 2012

This time teaming up with the famous Swedish electro-house team, Swedish House Mafia seems to be a good choice for a thrilling and futuristic spot of the clear elixir. The idea of connecting consumers to the ‘sound of the drink’ and not the taste of it, is also a possible smart way of selling the product. And it’s even more useful with such a powerful, energetic and – last but not least – well-known band like SHM.

And we are happy to announce: the music-cocktail hasn’t finished yet! Another Swedish band, Little Dragon and the British artist Dan Black are still in the queue to create something unique together with Absolut.

Credits:

Agency: TBWA/Chiat/Day
Client: Absolut
Director: Carl Erik Rinsch
Music: Swedish House Mafia

Date: Mar, 2012