Skin- and Soulcare
Ambient videos always make the audience laugh. Even more, if they can see the reaction of non-insiders. This time, Nivea culled a pretty French girl on the streets of France to prove the efficiency of Nivea Q10+. But what kind of efficiency exactly?
Build a brand-booth in one of the busiest streets of the city, give out free samples of your skincare product, and set up a few cameras close to that. After that you only need your paid actors in action. Florist guy and some idiot dancers could surprise the chosen random lady, but as Mr. Police “Chippendale” Officer and some Firework Guys from the same industry are around, you’re in safety. And if this wouldn’t be enough, you’re free to leave the field with your Prince on a White Horse.
If only Nivea would give really this deep caring!
Credits:
Agency: Beiersdorf AG
Client: Nivea
Date: Mar, 2012
Read MoreMMOVΞ
On January 1st, 2012 Markos Aristides Kern and his team set out to the desert to embark on an art expedition into the North African land of the Sahara desert. The MMOVΞ is the very first project of its kind in combining and connecting different locations with the idea of mixing harmony and disharmony.
In the work of Markos Aristides Kern, the theme here is evident focusing on the contrast between humans and how we differ in cultures. Although we are distinguished by our civilizations, we live on the same planet sharing the same experiences and emotions thus connecting us together. This is portrayed and displayed throughout the usage of large video projections.
The outcome of the project was beyond imaginable, in the two weeks that the team (consisting of 6 artists) stayed in Africa, they encountered many new challenges in discovering the limits of creativity with no confinements in space or deadline in which each project needed to be completed. As the conventional method of mapping was not possible in this circumstance, the MMOV (Multi Media Offroad Vehicle) built by Markos, was the movable production studio that has the ability to be set up in seconds for gigantic projections.
Mixing the unnatural with the natural and harmony with disharmony, projects for example ranged from the New York city skyline to the rocky mountains and bringing Venice to the desert. The art and technology brought by the team broadened and expanded the perspective of the people there. Bringing the people together despite the differences in our way of life and culture.
The final documentary will be out in the spring of 2012.
Credit:
Production: Visual Drugstore
Artist: Markos Aristides Kern
Date: Jan, 2012
Read MoreStay Calm Carry On
This phrase travelled around the world and gained a rich popularity within a short time span. It is a phrase full of encouragement, support and positivity. It should remind people that even in the most difficult times they shouldn’t loose hope and stay strong.
Now appearing on mugs, posters, iPhone cases, even on aprons, this warm-hearted message became a slogan of the 21st century. But who did actually know that these four words have been uncovered over half a century and carry a whole history with them?
All started in the year of 1939 during World War II. The British Government formed a Ministry of Information, which had been responsible for publicity and propaganda to encourage their people within these testing times. They released morale-boosting posters and propagated them nationwide. These posters shared the same features, they were simple – a coloured background with the symbolic crown of King George VI., and an eye-catching sentence. ‘Your Courage, Your Cheerfulness, Your Resolution will Bring Us Victory’ and ‘Freedom is in Peril’ were shown to public. The third one initially should have been released with the German invasion of Great Britain. But as this never happened, the poster was kept in storage and had to await its release for another five decades. The war was over, Europe existed again as unity and the necessity for propaganda posters diminished.
In April 1991, the couple Stuart Mary Manley decided to open a second-hand bookshop, which became one of the largest second-hand bookshops in Great Britain. Situated in Northumberland, the store had former been a Victorian railway station. But it is not only famous due to its appearance and architectural history. In this bookshop the 3rd propaganda poster had been rediscovered in a box of old and dusty books. This poster carried the famous words ‘Keep Calm and Carry On’, and became now one of the iconic images of the 21st century.
Words carry a certain message, and will never be out-of-date.
Credits:
Agency: We are a nation, UK
Client: Barter Books Ltd
Director: Temujin Doran
Date: February 2012
Read MoreWatch Out for The Invisible
What is F-CELL Hydrogen fuel cell technology? This innovative drive technology means being invisible to the environment –in Mercedes’s interpretation. These hydrogen powered vehicles only produce water vapor whilst driving them. This basically means zero emission of polluting materials.
Driven by this concept, Mercedes created the Invisible Car to promote convincingly their new technology. They covered one side of the their small van with a mat of LEDs and mounted a video shooting Canon 5D Mark II on the other side. Thus, they were able to capture footage behind the car and display it on the other side. Watching people’s faces, the effect is wowza. Is this gonna be the new 007 car? Or does it fit into Transformers better?
Anyways, bravo to Mercedes who not just created a stunning promotion to their new technology, but is ready to move forward to clean energy tools. According to some reports, the commercialization of the hydrogen-powered drive system is set for 2014.
Credits:
Agency: Jung von Matt
Client: Mercedes
Date: Feb, 2012
Read MoreDesign Makes the World Go Round? – World Design Capital Helsinki 2012
People generally underestimate the value of good design. This was the base of World Design Capital Helsinki 2012 while creating Kauko design café, a space to point out how important design is actually.
Design is all around us and affects our everyday life in a manner that allows us an easy usage of objects, services, and basically everything. Obviously, not only design can formulate our behavior, but we can formulate design too, if we’re willing to share our ideas through the mobile application of World Design Capital. The whole marketing communication of the concept builds around the Kauko remotely controlled design cafés, which were developed by interior (chairs, tables, etc.) that enables anyone to remotely control it on the web real-time, and were placed in public spaces in Finland.
The greatness of this half-relax, half-chaotic space lies in the indicated buzz, and also in the excellent mediation of the chosen message—thanks to the well-organized campaign elements (PR, TV, print, outdoor, and banners).
Credits:
Agencies: hasan & partners, Helsinki, Finland / Perfect Fools, Stockholm, Sweden
Client: Executive Creative Director: Eka Ruola
Date: Jan, 2012
Read MoreLeap from the Edge of Space
Sponsoring extreme sports was always a crucial part of Red Bull’s strategy. It transmits a very fitting image for the brand and already became its hallmark. Red Bull Stratos takes the brand’s perception to a higher level, literally.
They are working on the project since 2005 and finally this August Felix Baumgartner will be ready to take a leap from the edge of space. He will be taken to almost 37 km high, into the middle of the stratosphere, in a special capsule to jump for a skydive from record height. Furthermore, three other records are to be broken, as it will be the highest manned balloon flight, the longest freefall, and he will be the first human to break the speed of sound during freefall.
Scientific results are to be shared with the aerospace and aviation community. The project is documented and the jump will be live-streamed on their website and a documentary is to be released on it by BBC and NatGeo.
Is the “Red Bull gives you wings” slogan still just a metaphor?
Credits:
Client: Red Bull
Date: Feb, 2012
Read MoreNothing but Sheep and Hobbits?
Hot made a really-really brilliant campaign for Air New Zealand. The idea is to lure Australians to take a trip in New Zealand, as a significant amount of them are skeptic about ‘crossing the ditch’. They are called the Kiwi-Skeptics. How would you alter the perception about a country of a lot of people? Let’s kidnap them so they can experience first-hand what the loathed land can offer them.
As the target group was the whole population of Australia, Hot chose four iconic types of people and offered them their dream-trip. The Aussie Aussie was promised to fly to Vegas, the Barbi-girl to Bali, the Hipster to Berlin and the Europhile to Europe, of course. But just after the take off they were told that their real destination is NZ. Those faces are priceless!
They were teamed up with a special guide and after a week their opinion changed. The videos, as testimonials were spread online and the campaign was supported by print and PR.
Great concept, great execution, nothing fancy. But what is more convincing than the truth?
Credits:
Agency: Host
Client: Air New Zealand
Date: Feb 16, 2012
Read MoreNissan Graffiti Showroom
Steve Locatelli, street artist did a fine example of ambient outdoor appearance. Nissan assigned him with turning a plain white wall in Brussels to a cool showroom. Firs class execution, while spicing up the neighborhood big time.
It took two weeks to paint the 400 m2 wall surface, but the result is worth all efforts. Good for Nissan for having a non-conventional, therefore eye-catching ‘billboard’, exciting for the area for having a little color in industrial environs, and a great opportunity for the artist to actualize his ideas in big scale.
Go and check it out in real life if you are near!
Credits:
Client: Nissan
Artist: Steve Locatelli
Date: Feb, 2012
Read MoreJeep-in
Leo Burnett, Warsaw created a geolocalisation game for Jeep Poland, called Jeep-in. The game turned Poland into a treasure map.
Those who played were able to receive some great gifts once they have located one of the hidden awards through Poland. But the task was not that easy, some of the awards were hidden in highly hard-reachable places. Once they found it, they had to Jeep-in. The person who scored the highest number of the most remote points, won a Jeep Grand Cherokee.
Credits:
Agency: Leo Burnett, Warsaw
Client: Jeep Polska
Creative Director: Pawel Heinze
Date: Jan, 2012
Read MoreIn Memoriam Whitney Houston
The whole media is talking about the unfortunate and terrible death of Whitney Houston. We are also very sorry for the loss of the outstanding singer and her majestic voice.
Since lately, we were concerned with the commercials and the significance of the American Super Bowl, we’d like to pay a tribute to the matchless Whitney with a video where she sings at the Super Bowl XXV. Only a genuine talent can sing the National Anthem like this. Even if it is a 20-year-old video, it greatly represents that her impeccable voice has stood the test of time. So will her memory, as well.
America and the world have lost a legendary talent.
Read MoreRecent pins
About Me
There are a few things you should know about me before going on!
When I decided to create my company Oxymore Inc., my goal was obvious, simple, and clear. I wanted to help Brands improve their digital environment in a way that helps them develop a new communication with their consumers. Just like in a couple, you have to listen to the other one to make history last. Brands and consumers are fragile couples… Knowing that, I improved my activities and I rapidly gave Oxymore Inc. the possibility to be on the front--concerning Brand content, digital strategy and web 2.0. So it became part of my daily life.
As a matrimonial councilor, Oxymore Inc. gives you the key to make history last!
Being concerned about Brand’s needs, keeping myself up-to-date on the environment of the community, knowing the information… These are only the basis of my work. I go further to follow very closely each campaign launched by a Brand. I react quickly to feedback to adjust the goal, I analyze the changes, and I keep an eye on the technical innovations to offer more!
I could keep all this hidden on my computer, but I do believe that sharing this flow of information with you is a great way to introduce us to one another.
So, welcome on my blog! Jean-Christophe