Bear Is Back
Who was not crazy about Tipp-Ex’s ‘Hunter Shoots a Bear’ campaign in 2010? And as every great and successful movie calls for a sequel, I was really glad to spend again quite some time typing different things above the video and giggle about the ridiculous adventures of these old friends. Yes, I can call them and Tipp-Ex old friends because they were realized what is usually a struggle for other brands.
The original campaign, by Buzzman agency, is an exquisite example of adding accurate and exciting content to an otherwise boring brand. I mean, correctors are all the same and they hardly can reach high level of involvement. Except when you have a great advertising idea in your hand. No wonder that the sales of Tipp-Ex boosted just afterwards.
This campaign was the first to utilize the surface of YouTube so creatively and interactively. Now meeting these familiar faces on an even more creatively employed surface is a total blast.
Kevin or Günther, it is a perfect way to follow up on a successful concept!
Credits:
Agency: Buzzman, France
Client: Tipp-Ex
Date: Apr, 2012
Read MoreThe Scrabble Addiction
Scrabble is one of the oldest word games and also among the most famous online games. But most of the Scrabble professionals were not aware of the yearly competition, taking place in the Unites Emirates.
So, Scrabble-hackers hijacked the “Captcha” graphic on popular gaming sites, turning them into a real Scrabble challenge. People who were able to crack the Scrabble Captcha received an invitation to register for the 21st Annual Scrabble Championship in Dubai; or at least raised their awareness that such kind of championship even exists. The Scrabble Captcha caught people’s attention – more players took on the war of words than ever before.
Forty players of over nine different nationalities from the UAE, Bahrain, Kuwait, Qatar, Saudi Arabia, and Oman competed in the 21st contest. Usually half of these countries attended the tournament, with the Captcha, the number doubled.
Do you also have got the power of words?
Credits:
Agency: TBWA\RAAD, Dubai, UAE
Client: 21st Annual Gulf Scrabble Championships 2011
Date: May, 2011
Read MoreFunny, But For What Reason?
Adobe launched a curious campaign recently. As they are looking for the smartest project manager of the world, they would like to show off the newest features of Acrobat X. The software has some cool options added, like embedding videos, flash animations, annotations, and other interactions with rich media.
The only strange thing is that the product is hardly noticeable in the campaign. If you either check the website or the videos below, how do you know that this is about Acrobat? The clips are extremely funny, but won’t make many people do else than watch them… The low number of watches and the moderate activity on the website also indicates that this might not have been a well-established operation.
Still don’t get the point here.
Credits:
Agency: kaboom
Client: Adobe
Director: Matt Fackrell
Date: Mar, 2012
Read MoreGoogle Reinvents
We can be thankful to Google for a lot: several new applications, new ways of utilizing technology. And finally here is the app that will revolutionize communication. It is just in time, as smartphones are getting bigger and bigger, as developers are trying to fit whole keyboards on them.
It is indeed an extremely innovative idea to combine Morse-code, the simplest but smartest way of communication that mankind has ever invented, with modern technology. Isn’t it curious that no one had the same idea before?! Google Gmail Tap makes you able to write messages twice as fast; moreover you can chat with several friends simultaneously. And the liberty… oh, the liberty that it gives you to type really anytime, anywhere!
Mark 1st of April, beginning of a new era! :)
Credits:
Client: Google
Date: Apr, 2012
Read MoreCyberprostitution?
Earlier this week a provocative website called Jesuisbonne.fr meaning ‘I am good’ flooded the French blogs. Two young web designer students created an online attention raising website about themselves for finding good internships.
The idea is to have two separate pages, one about a girl and one about a boy. You can see the details of her skills by unbuttoning her blouse. The same goes for the guy, too, except you unbutton his pants.
Their website had a huge buzz on the internet and they are receiving hundreds of offers out of which they can surely decide which is the best for them. Their goal was not necessarily to find the best intern position, but to have people talk about them. Aim achieved!
Credit:
Designers: Augustin Duval, Stephanie
Date: Mar, 2012
Read MorePost from Japan
After the horrible tsunami hit Japan last year, the country’s tourism is still recovering from the impression the happenings had on people coming to visit Japan. Therefore, people’s minds need to change and help them see Japan once again as a beautiful country free from catastrophes.
Having WiFi in Japan is expensive for foreigners, so Berghs School of Communication in Stockholm developed and app that gives just enough free web-time to upload a photo or put a post on one’s Facebook profile. Each like the post gets, gives the person using the app 3 more seconds free online.
These posts, through the app, are linked with Google and the most important websites about Japan, making tourists ambassadors of the country, and helping to rebuild the image of Japan.
Credits:
Agency: Berghs School of Communication, Stockholm, Sweden
Art Directors: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Date: Mar, 2012
Read MoreOnce Upon A Time, There Was A Library…
Libraries are getting into a difficult phase as books are becoming more and more unpopular. Also the library of Troy, Michigan, is having some troubles trying to survive.
To save a library from crashing, you must provide some money and usually this money is raised by the city. So, Troy in Michigan came up with the suggestion to increase the taxes for a minimal percentage. But the tax proposal to fund the Troy Public Library was not welcomed by the public.
The Tea Party saw this as a good chance for their changing, and changed the context of saving a library and books into increasing taxes, a perfect slogan for election, which was not even a month away.
So people aiming to save the library started a campaign – carrying the name ‘Book Burning Party’, spread lawn signs throughout Troy, which stated ‘Vote To Close Troy Library Aug. 2nd / Book Burning Party Aug. 5th’ and included a Facebook web address.
Burning books has had a bad aftertaste since World War Two, but even worse enough to make a party to this event.
This anger initiated people to express their aversion to this event on the added Facebook site. The ‘book-burning-people’ even exceeded all this anger with videos showing burning books, newspaper ads and book-burning souvenirs. Soon the whole event became public, even a huge topic on TV, and included in city council meetings; soon it was a nationwide disputed issue. Suddenly, the survival of a library over exceeded the objection of paying higher taxes – and the library of Troy found a Happy End.
Amazing how social media can interfere in people’s philosophy.
Credits:
Agency: Leo Burnett
Client: Troy Library
Creative Director: Glen Hilzinger, Bob Veasey
Date: Mar, 2012
Read MoreThe Great Exhibitionist and his Private Views
Ted Baker is famous for his menswear, women’s clothes and his wide range of fashion accessories. Everything produced by Ted Baker has its own personality and he quickly became popular around the UK and USA by being present in leading department stores.
Baker started as a shirt specialist in Glasgow and reputed as the best contemporary men’s shirting designer. His stores quickly gained a growing brand entitled ‘No Ordinary Designer Label’. In the spring and summer of 2012, the Ted Baker customers are really lucky. ‘From Ted to toe’ is the name of his new campaign. Baker fans have the possibility to wear the new collection from head to toe.
Such famous illustrators and artists as Niki Pilkington, Jacqueline Bissett, Michael Frith, Harry Malt or Matthew Green will also be present in the creation of the collection. These young talents will draw the new Baker collection worn by the most creative customers, who then will receive digital copies of their portraits, and later, framed and signed, the hardcopies. A film crew will also be present to capture the whole procedure.
Credits:
Agency: Guided Collective
Client: Ted Baker
Date: March 2012
Read MoreThe Social Pizza
Domino’s Pizza started a new campaign on the web: The world’s first social Pizza.
Domino fans on Facebook will be able to choose each day their most favourite crust, sauce and topping. It’s like baking a personal pizza on the web and when the week is over you can even choose a name for it. The pizza that wins will be on the menu in Australia and New Zealand. But that’s not all. Your pizza will be famous, plus you have the chance to win 1,000 extra-bucks for your commitment and creativity.
So, it is about time to select the toppings!
Credits:
Agency: BMF
Client: Domino’s Pizza Australia
Date: March, 2012
Read MoreIt’s Time For A Brief Change
Google and five old-school advertising legends merged and created the artistic idea to re-imagine their most iconic creative works, which aired more than half a century ago, for the modern web. Furthermore, in 2012 digital advertising turns eighteen years old, which should be an age to mature.
Doug Pray directed the so-called Project Re: Brief seeking to include the heroes of the past in new media and consequently to inspire new ways of thinking.
Television and print advertising is totally out-of-date, no one shows interest in these media anymore and they are getting more and more unnoticed. Digital ads are being used for almost two decades, and are constantly improving.
Amil Gargano, Paula Green, Harvey Gabor, Howie Cohen, and Bob Pasqualina, famous contributors of four global brands, Coca-Cola, Volvo, Alka-Seltzer, and Avis, were encouraged to work with the newest technology, to bring their ideas to the web and to inspire the new generation of creative minds.
Google Re-imagines great ideas from the past for the digital age.
Credits:
Agency: Johannes Leonardo
Client: Google
Director: Jan Jacobs
Date: March 2012
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About Me
There are a few things you should know about me before going on!
When I decided to create my company Oxymore Inc., my goal was obvious, simple, and clear. I wanted to help Brands improve their digital environment in a way that helps them develop a new communication with their consumers. Just like in a couple, you have to listen to the other one to make history last. Brands and consumers are fragile couples… Knowing that, I improved my activities and I rapidly gave Oxymore Inc. the possibility to be on the front--concerning Brand content, digital strategy and web 2.0. So it became part of my daily life.
As a matrimonial councilor, Oxymore Inc. gives you the key to make history last!
Being concerned about Brand’s needs, keeping myself up-to-date on the environment of the community, knowing the information… These are only the basis of my work. I go further to follow very closely each campaign launched by a Brand. I react quickly to feedback to adjust the goal, I analyze the changes, and I keep an eye on the technical innovations to offer more!
I could keep all this hidden on my computer, but I do believe that sharing this flow of information with you is a great way to introduce us to one another.
So, welcome on my blog! Jean-Christophe