Playboy elevator
Playboy give us all possible scenarios when a guy is flirting with a hot female stranger in an elevator.
Credits :
Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Paul Kreitmann
Copywriter: Alexis Benoit
TV Production: Sophie Megrous, Emilie Talpaert
Art Buyer: Marine Rolland
VW Polo Dad – The reason of my life
The last spot from VW Polo in UK is just… perfect ! To give emotions to a public is the goal and need to be much more important than the product himself. But that’s not so easy to let brands understand that new reality : they are not anymore as powerful as before in front of the consumers. They need to understand that now, to give to them is much more efficient than to try to sell them… Thank you guys ! Here that’s a success !
Credits :
Agency: DDB London
Executive Creative Director: Jeremy Craigen
Copywriter: Tom Chancellor
Art Director: Luke Flynn
Producer: Mark Harbour
Business Director: Paul Billingsley
Planner: Tom Lloyd
Account Director: Josh Davoren
Read me a story Mumm !
The Champagne Brand G.H.MUMM ask the artist Noma Bar to draw 12 chapters covers of the new Champagne Protocoles Story. Click on the picture to see the result.
Read MoreThe last campaign for Forbes in Brazil
Click on the picture to see the campaign.
Credits:
Client: Forbes
Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Fred Saldanha, Claudio Lima
The last campaign for Lenor in Peru
Click on the picture to see the campaign.
Credits :
Advertising Agency: Grey, Lima, Peru
Creative Director: Pepe Aguilar
Art Directors: Tony Cruz, Renato Carrión
Copywriters: Gonzalo Aste, Victor Conca
Agency Producers: Eliana Coquis, Lilian Aste
Post Production: Pixel Studio
Photographer: Angel Chavez
Published: April 2012
“Set your Pictures Free” for Nikon
Director Emil Kahr build this universe to promote the last Nikon’s camera.
Credits :
Client: Nikon
Director: Emil Kahr
DP: Yusuke Sato
Sound: Mark Sayfritz
The new campaign Evian Baby in France
Evian will launch the 2th of May the new campaign in France for the small bottles of the brand. Click on the picture to see in details.
Let me introduce you Google Drive
Google announced on his blob this afternoon the launch oh his new service : Google Drive. The concept is a 5GB cloud storage service who let people share and cooperate on real time.
Read More“Etoiles” of Mercedes
Mercedes-Benz present the new advertising called “Etoiles” around his new Concept Car in prevision of the next Geneva auto fair. This spot was realised by Ludovic Houplain from H5 Collectif (Oscar in 2010 for “Logorama”) on ”Road game”, a music by Kavinsky.
Credits
Agency : BBDO Paris
Realisation : Ludovic Houplain from H5 Collectif
Music : “Road Game” by Kavinsky
Asics Stamina
Proving, that shoes like Asics are helping you to reach the best sport performance you could dream of doesn’t seem so original in this form. Proving it with weird equipment and from a point of view that you’ve never thought about is rather promising.
The scripts of this 10 spots are building around the spectacular and demonstrative testing of the shoes. We all surely want to know how long they last, how breathable they are, or how good the soles design and the slip-resistance are. The challenge of the situation stays in the question: how to be funny without losing the masculine feeling of sport? Beside the usability, Asics tries to emphasize their high level of innovation, so that users should never give up doing sports (and in connection with that, even a website was created containing the 10 films: http://www.StopAtNever.com.
Those, who don’t believe in television, pick up your bubble machines and keep testing!
Credits:
Agency: Vitro, San Diego/New York, USA
Client: Asics
Creative Director: KT Thayer
Date: Apr, 2012
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About Me
There are a few things you should know about me before going on!
When I decided to create my company Oxymore Inc., my goal was obvious, simple, and clear. I wanted to help Brands improve their digital environment in a way that helps them develop a new communication with their consumers. Just like in a couple, you have to listen to the other one to make history last. Brands and consumers are fragile couples… Knowing that, I improved my activities and I rapidly gave Oxymore Inc. the possibility to be on the front--concerning Brand content, digital strategy and web 2.0. So it became part of my daily life.
As a matrimonial councilor, Oxymore Inc. gives you the key to make history last!
Being concerned about Brand’s needs, keeping myself up-to-date on the environment of the community, knowing the information… These are only the basis of my work. I go further to follow very closely each campaign launched by a Brand. I react quickly to feedback to adjust the goal, I analyze the changes, and I keep an eye on the technical innovations to offer more!
I could keep all this hidden on my computer, but I do believe that sharing this flow of information with you is a great way to introduce us to one another.
So, welcome on my blog! Jean-Christophe